In Target Corp and The Flexible Church, Nathan Artt offers a clear-eyed view of the important difference between an online presence and an online ministry. If you’re satisfied with simply increasing clicks and views, don’t bother to read it. But if you want to make as many disciples as possible, read it more than once and let the insights sink in.
Nathan presents great insights here, so instead of thinking things will just go back to the way they were, he proposes ways to leverage this unique moment in history and, along with the Apostle Paul, use all means possible so that some would be saved.
God is doing a new thing in His church and Nathan Artt has the pulse. His expert analysis of the Target model, heart for the church and spot-on coaching combine to make a book that every church leader needs to read. As a practitioner of online church, it's the fuel and clarity I need to keep pushing forward.
Nathan does a great job reminding those of us in Church Leadership that many of the challenges we are trying to resolve exist outside the Church as well. Target's story reveals significant insights that are due our serious consideration and discussion as we are called to be a part of His Harvest. Nathan tells Target's story in a manner that I pray opens our eyes to ways to reach more people with The Gospel Story.
The effective churches of the 21st century will be “both/and” hybrid churches with multiple locations that engage people onsite AND online, with bricks AND clicks. In this resource, Nathan Artt provides a roadmap on how to become a flexible church that can truly reach the world and local communities with bricks and clicks.
